Social Media Content Submission
What We're Looking For:
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Photos or short videos of life in and around the program
Moments that reflect our culture, learning, or community
Raw (unedited) content we can help shape for Instagram, Facebook, and TikTok
Ready to Submit
Please take a quick look at our Content Best Practices Guide to make sure your content is ready to go. It includes quick tips on how to film, what to avoid, and how to make sure it looks great on social.
Upload Your Content
Use the form below to send us your content. The comms team will review, edit, and take it from there.
Content Gathering:
Best Practices for Residents
Thanks for helping us capture what life looks like inside the program. Here are a few best practices to keep content clean, usable, and platform-ready:
How to Film High Quality Content
- Use vertical orientation (9:16) for all videos — this fits TikTok, Instagram Reels, and Facebook Reels best.
- Clean your camera lens before filming. It makes a huge difference.
- Use natural light when possible — face a window instead of having it behind you.
- Avoid loud background noise if filming someone talking.
- Keep it steady — prop your phone against something stable or use both hands or a tripod to reduce shakiness.
- No filters, effects, or text overlays — we’ll handle all editing and captions later.
- Avoid too much headroom — don’t cut off their forehead, but don’t leave a ton of space above their head either.
- Backgrounds matter — shoot in clean, uncluttered areas when possible (hallways, team rooms, outside areas on campus, etc.).
- Depth adds interest — if possible, avoid filming against a flat wall. Shoot with a little distance between your subject and the background
- Have the speaker face the mic (your phone) — this helps with clarity.
- Avoid windy outdoor spots — wind noise can ruin audio fast.
- Avoid fast pans or zooms — slow, intentional movements are best if you’re showing the space.
- Let moments breathe — record 2–3 seconds before and after the action so we have enough room to edit.
Content Types That Work Great
- Behind-the-scenes moments in clinic or hospital (as long as no patients/PHI are visible)
- Group activities, team events, or everyday moments with co-residents
- Mentorship or teaching moments with attendings (with consent)
- “POV” moments (e.g. grabbing coffee on campus, walking into the sim lab)
- Short clips answering prompts like:
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- “One thing I didn’t expect about residency…”
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- “My favorite part of Eisenhower GME is…”
- Unless you are copying a specific trend, the more clips you can send your subject/event, the better. Quick cuts with lots of different angles/viewpoints are preferred for social.
Do's and Don'ts
Do:
- Film with good lighting and clear audio
- Keep clips between 10–30 seconds
- Get permission if someone else is in your shot
- Keep things professional but relaxed
Don't:
- Add music, text, stickers, or filters before sending
- Include patients, medical records, or anything that could identify PHI
- Film while providing patient care or in restricted areas
Other Ways to Submit
- Send your raw clips (no edits) via text to (760) 978-6274, upload them to our landing page, or message them to our social channels
- Include your name and a brief description of what’s in the clip
If you’re responding to a prompt, let us know which one
If you’re not sure if something is usable, send it anyway — we’ll take a look. Thanks again for helping us show what life at Eisenhower GME is really like!